 RSS
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The Full Circle of RSS Marketing Power
The Full Circle of RSS Marketing Power
Copyright 2005 Rok Hrastnik
RSS is a many-in-one marketing & publishing tool,
although unfortunatelly most marketers still fail to understand
this powerful concept.
While RSS does provide a number of benefits when used for each
individual marketing function, best results are achieved when it
is fully integrated in your internet marketing strategy. In more
simpler terms --- when you use it to power most of your marketing
online.
The key point is that RSS makes various marketing
functions work together, in order to generate the best possible
end result.
It’s now the time to tie it all together and see the
whole picture …
1] RSS as a content delivery channel for communicating
with subscribers, customers, prospects and partners gets your content
delivered and provides you with multiple new content delivery &
business development opportunities. Yes, RSS gets your content to
your subscribers without fail, enabling you to communicate with
them and sell to them.
2] RSS as a promotional/visibility tool increases
your traffic by improving your search engine rankings, generating
traffic from new RSS specific sites and getting your content published
on other sites. Each of these activities brings new visitors to
your site, which are now ready to be converted in to new subscribers
with which you can communicate (via RSS and/or e-mail) on the long-term.
In addition, the improved visibility enforces your brand and generates
more credibility for your company.
3] Content delivery to end-users and content syndication
together form the basis of RSS conversations, which further spread
your reach throughout the internet and serve as a strong PR platform.
4] Once you have access to more prospective subscribers,
to which you want to deliver content via RSS, you can provide them
with your own branded RSS aggregator to make the switch to RSS easier
for them, as well as to establish a constant connection with them,
enforce your brand and develop brand experience. Your branded aggregator
also serves as a sales platform for your own products and an advertising
platform to generate advertising income.
5] As a publisher, your goal is to better satisfy
the needs of your visitors, establish yourself as a key content
source in your industry and make your visitors come back more often.
Providing access to additional information is one of the elements
to make this possible. Use RSS to syndicate content from other websites
and, as an upgrade to target their most focused content needs, create
RSS radars for your key phrases.
6] RSS radars will in turn also generate additional
visibility, especially through improved search engine rankings,
and generate new subscribers for your RSS feeds.
7] All of the above will create advertising venue
and create a new source of income.
8] In addition, using RSS advertising as an advertiser yourself
you can increase the reach of all of the above activities.
The system comes full-circle, establishing RSS as
the tool that powers an important share of all of your internet
marketing and publishing activities.
About the Author:
Rok Hrastnik is the author of »Unleash the Marketing & Publishing
Power of RSS«, acclaimed as the best and most comprehensive guide
on marketing with RSS by top RSS industry leaders, experts, developers
and top marketers. Find out all you need to know about RSS and how
to use it to get your content delivered, win back your customers,
make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html
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