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RSS Blog & RSS News
5 Rising Social Media Platforms to Watch
10/18/2019

Facebook, Instagram, Twitter. If you’re a smart marketer, you have been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.

If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch.

complete article

8 Ways Your Business Can Stand Out on Social Media
10/16/2019

1. Plan a content strategy and create an editorial calendar for your social channels.
Marketers are sometimes at a loss at what to post on social media.

Successful social media marketing doesn't happen on accident -- there's a strategy in place, just as there is with a blog.

Look at the big picture and come up with social content that will resonate with your audience.

Map out seasonal content, as well as content related to events or launches your company is planning.

Work closely with your editorial and marketing teams to know what's coming down the pipeline and strategize the best ways to promote it.

complete article

Four Bold Social Media Predictions For 2020
10/14/2019

Predicting the future of social media is always fun.

Emerging platforms, secured patents, new tactics and demographic shifts are just a few things to consider when making a prediction.

So, what is next with social media as we look ahead to 2020? Here are four big predictions on the future of social media in 2020.

complete article

Influencers prepare for an Instagram without likes
10/11/2019

With over 23,000 followers on Instagram, Sam McAllister may not have quite as big of an audience as influencers like Kim Kardashian or Lele Pons. But one of McAllisters major selling points has been his number of likes.

complete article

11 Surprising Social Media Tips That Really Work For Businesses
10/09/2019

Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there is no shortage of social media “how-to” advice out there directed at businesses trying to scale up.

If you make it a point to keep up with social media trends, you’ve likely found at least some overlap in these tips—but every so often, there are unconventional or uncommon practices that can lead to great results. As experts in social media marketing, the members of Young Entrepreneur Council shared their most surprising social media tips—that truly work—and how you can take advantage for your business.

complete article

Twitter Provides Tips for Halloween Campaigns
10/07/2019

Halloween is coming, and that means that brands are looking at ways they can tap into the rising Halloween conversation, and maximize their exposure by latching onto trending hashtags.

And this week, Twitter has provided some notes to help you maximize your Halloween tie-ins on the platform - and within them, there are a couple of hidden gems of information, which likely apply to your tweet strategy beyond the event itself.

complete article

Artificial Intelligence Influencing Social Media
10/04/2019

Artificial intelligence could be destabilizing the internet news ecosystem. And according to billionaire Elon Musk, social media is the first to fall prey.

complete article

In India Social media platforms to follow code of ethics in all future elections
10/02/2019

In India Social media platforms like Facebook, Twitter and WhatsApp have agreed to follow the "voluntary code of ethics" in all future elections, including the upcoming Maharashtra and Haryana assembly polls, the Election Commission said on Thursday.

The code, which was derived to act against paid advertisements that violate norms set by the Election Commission, came into force on March 20 in the last Lok Sabha polls.

complete article

What Is an RSS Feed?
09/30/2019

Let us inhale the vapors of the Sacred Tree and pull back the mists of time to reveal one of the most ancient and storied forms of internet content distribution: the RSS feed.

RSS feeds have existed since before the advent of social media in the mid-2000s. They were popular because of the complete control they gave the user over the forms of content they received on the various applications attuned to their usage. This form of content distribution has been at the heart of many digital media phenomena such as podcast hosting and blogging due to the streamlined and user-centric design of RSS feeds which allow consumers to subscribe to their favorite content.

complete article

Glassdoor Finds That Twitter Is the Top-Paying Social Network in 2019
09/26/2019

Twitter topped its social network competition on job and recruiting site Glassdoor’s list of the 25 highest paying companies in 2019, coming in at No. 3 overall with a median base salary of $162,852.

Other social networks to crack the top 25 were LinkedIn (No. 7, $157,402) and Facebook (No. 8, $152,962).

The list was dominated by tech firms, many of which are based in Silicon Valley.

complete article

20 Amazing Facts About Facebook [Infographic]
09/18/2019

Few companies have been as instrumental in the growth and development of social media as Facebook. From its rise to popularity out of a student dorm room, all the way to its purchases of rival social media giants, Facebook has, in large part, built the social media world that we live in today.

complete article

Create RSS Feeds to Follow Instagram and Twitter Users Without an Account
08/30/2019

Wish you could follow a couple of Twitter or Instagram users, without setting up an account? Create an RSS feed for them.

RSS Hub is an open source project that creates RSS feeds from a wide variety of websites, including social media pages. You can install this on your own server, but it’s not necessary for most users.

complete article

FBI Wants Tech to Track Social Media for Criminals and Terrorists Before They Act
08/28/2019

The Federal Bureau of Investigations aims to acquire access to a social media early alerting tool that will help insiders proactively and reactively monitor how terrorist groups, foreign intelligence services, criminal organizations and other domestic threats use networking platforms to further their illegal efforts, according to a request for proposal amended this week.

complete article

How to create Instagram RSS feeds
08/26/2019

Did you know that you can subscribe to any Instagram user using RSS directly using any RSS feed reader?

Instagram happens mostly on mobile devices where users subscribe to users, post new media to their own accounts, and use other functionality to interact with other users or content on the site.

While there is an Instagram website as well for browsing user posts and tags, voting and downloading activity, it is fair to say that most user activity happens on mobile devices.

Some users may like the idea of subscribing to Instagram users using RSS. While that is good only for public posts that these users make on Instagram, it is a great way of keeping an eye on new posts of any number of users.

complete article

Cyber Warfare: Army Deploys Social Media Warfare Division To Fight Russia
08/23/2019

The U.K.s new special cyber operations unit, 6 Division (6 Div), will move beyond the typical cyber capabilities within the military sphere into full-blown social media "information warfare." And here the primary adversary is Russia, which has turned the dark art of peddling fake news and political propaganda across major social media platforms into a national security strategy.

Much of the work of the new unit will be relatively traditional signals activities—jamming and intercepting enemy comms, supporting the field world of allied intelligence agencies.

complete article

How to Choose the Right Social Media Platform for Your Business
08/21/2019

Once you have decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on.

This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitters algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar.

But you can not be active on all of them all the time - so which platforms are right for your business and marketing efforts?

complete article

RSS Feeds for Engineers
08/19/2019

RSS or news feeds are one way to keep up on whats happening in the industry. Here are some tips to get the most out of them.

RSS Feeds for Engineers

10 Social Media Statistics You Need to Know in 2019
08/16/2019

Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it is not going away - in fact, is becoming more embedded into more societal elements, making it an essential connective tool.

So how significant is social media in 2019?

complete article

How Social Media Debases Discourse
08/14/2019

Smith had a Twitter meltdown this morning in response to some relatively gentle and polite criticism from me. Smith is a perfectly respectable journalist in his day job — a purveyor of tediously predictable received opinion, to be sure, but there is room for all kinds. Online, he is transformed through the emotional alchemy of Twitter into a deranged, masturbatory, feces-flinging rage monkey straight from Hell’s own zoo. He is, amusingly enough, so enraged that he cannot even get straight what he himself has written.

I hope readers will forgive the brief point-by-point here. I promise it adds up to something.

complete article

Everything You Need to Know About Instagram Business Accounts
08/12/2019

Looking to get maximize your use of Instagram for business?

With a billion users and counting, and with more business options on the way, it makes sense to give Instagram more consideration in your process, and how it can potentially help you connect with your target audience.

To help with this, the team from TechWyse have put together this new infographic overview of Instagram business profiles and ad options, with a range of stats and insights to help you make best use of each.

complete article

College Campuses: A Hot Spot For Social Media Influencers
08/09/2019

It is a heady formula. With brands across the globe spending nearly $27 billion on social media marketing, an expenditure estimated to go up 37% by 2020 to reach $37 billion, and 45% of the worlds population actively engaged on social media, one unlikely sector has found a lucrative and free marketing source – college students.

Several universities across the country have begun using so-called student ambassadors or influencers to market their brand on Instagram, Twitter and YouTube.  According to a 2018 study by Pricewaterhouse Coopers, social media is the most influential marketing source for potential buyers. Over 70% of social media users hit the college sweet spot: individuals between the ages of 18-29.

complete article

Stop Doing These 7 Embarrassing Things on Social Media
08/01/2019

When you think about embarrassing social media behavior, you probably think about octogenarians who accidentally post their phone numbers in a Facebook status. But embarrassing social media perils are everywhere for users of all ages, particularly for actors. But it is 2019 and social media is as important to your acting brand as your signature monologue or audition song, so we want to help you avoid these digital landmines and lead with your best online foot forward.

complete article

9 Types of Content to Stop Posting on Social Media
08/05/2019

Here is the thing: when you post bad content to your social media channels, you run the risk of overshadowing all the hard work you have put into building your presence, and establishing connection with your online audience.

And because we do not want to let you do that, in this post, we're going to outline nine content types which could be wrecking your social media - and losing you followers.

complete article

Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing
08/02/2019

First off, Meeker looks at the growth of internet adoption, which is slowing as regions work on new infrastructure to facilitate connection. It's amazing to consider that around 50% of the world is still not connected to the internet, which highlights the opportunities for expansion, but also, the challenges now faced in getting the rest of the world online.

complete article

How to Add More Context to Your Social Media Content
07/31/2019

With social media engagement hovering below 0.1%, networks showing more ads than ever, and organic social visibility in a continuous decline, social media does not seem like the lucrative marketing channel it once was.

However, user bases are growing, customers are using social to interact with brands, and most importantly, social is having an impact on purchasing decisions.

complete article

The 7 Biggest Social Media Sites in 2019
07/29/2019

All social media networks are not created equally.

While Instagram might be a powerhouse for one brand, it will do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

With that in mind, how do you choose where to invest your time (and potentially ad spend)?

The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.

complete article

Social media should be a complement to real life. Not a substitute.
07/25/2019

One effective way to correct unhealthy social-media habits is to fast for a few weeks and then come back with strict limits on use — for example, as in the University of Pennsylvania study, a few minutes per day on any individual platform. That puts social media where it rightfully belongs: under each user’s control, and as a complement to real life.

complete article

8 Business Titans Reveal the Best Social Media Tactics to Promote Your Company
07/23/2019

If you are not promoting your business on social media, you are asleep at the wheel. Here is what eight social media masters and Advisors in The Oracles told us about the channels and tactics that impact their businesses most.

complete article

Social Media Died When It Stopped Being Social And Became Just About Making Money
07/21/2019

The way young people use social networks is changing rapidly, partly in response to networks that threaten to take over their lives, that they see as fake, the opposite of social. A while back, it looked like they were abandoning Facebook because it had been taken over by the old folks, but it now turns out they’re just leaving anyway, and not just Facebook, but the whole social media concept.

complete article

How Social Media Users Have—and Have Not—Responded to Privacy Concerns
07/18/2019

The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

Nearly a year later, a majority of US internet users said that Facebook sharing data with Cambridge Analytica raised some level of concern over how their information is used online, per survey findings from text message marketing company SlickText.

complete article

Facebook is doubling down on AI to clean up the social network
07/16/2019

On Monday, Facebook's chief technology officer, Mike Schroepfer, tested my ability to tell the difference between broccoli and marijuana.

He showed me two pictures of green blobs and asked if they depicted the cruciferous vegetable or the mind-altering plant. I guessed both were cannabis; I was wrong. One, apparently, was an image of tempura broccoli.

Unlike me, Facebooks content-filtering artificial intelligence technology can now determine which image is of food, and which is of marijuana, according to Schroepfer.

complete article

How social networks are recruiting teenage extremists
07/14/2019

In March, in the aftermath of the Christchurch shooting, I tried to distinguish between internet problems and platform problems. Internet problems arise from the existence of a free and open network that connects most of the world; platform problems arise from features native to the platform. The fact that anti-vaccination zealots can meet online is an internet problem; the fact that Facebook recommended that new mothers join anti-vaccination groups is a platform problem.

The recent rise in white supremacist violence around the world has given us fresh reason to ask which aspects of the problem belong to the entire internet, and which belong to our biggest social networks. It seems apparent that the internet is cultivating loose but potent networks of extremists. But what are the mechanics of this radicalization? And what role could platforms play in discouraging it?

complete article

Can Indie Social Media Save Us
07/12/2019

In  the summer of 2016, I gave a talk at a small tedx conference in northern Virginia. I began by admitting that I have never had a social-media account; I then outlined arguments for why other people should consider eliminating social media from their lives. The event organizers uploaded the video of my talk to YouTube, where it languished for a few months. Then, for unknowable reasons, it entered the viral slipstream. It was shared repeatedly on Facebook and Instagram and, eventually, viewed more than five million times. I was both pleased and chagrined by the irony of the fact that my anti-social-media talk had found such a large audience on social media.

completed article

Doctor uses social media to raise mental health awareness
07/10/2019

According to a 2014 survey by the United States Office of Minority Health, only 9.4% of non-Hispanic black adults received mental health treatment or counseling, compared to 18.8% of non-Hispanic white adults.

Clemons explained that one of the many reasons there is a stigma around mental health in the black community is that if someone can not deal with issues in church then the thought is that you don't have enough faith or you are not giving it over to the church enough.

complete article

Why Social Media Publishing Must Live Within Your Content Marketing Vision
07/08/2019

With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement. Especially as search becomes more competitive, it’s important to look beyond a single point of activation in order to make the most of your content. Integrating social media publishing with your larger content marketing vision can help you do that, engaging your audience and maximizing your content marketing ROI.

complete article

We Keep Forgetting That We Did Not Want Democratic Social Media
07/05/2019

Perhaps the most remarkable but little-remembered story of Facebooks rise to social behemoth is that from 2009 to 2012 it was actually a democracy. Facebook’s users could vocalize the issues affecting them the most and issues that attracted sufficient number of users could actually be placed to a formal vote, with the results legally binding on Facebook itself. While the reality was slightly less utopian, with limits on the kinds of issues that could be brought to a vote, the process was overall a genuine form of democratic representation by Facebook’s users in the sites governance.

Complete Article

Social Media is not Reality
07/03/2019

Social media is where a lot of us spend a lot time. Sometimes minutes, but more likely hours, a day. Whether your platform of choice is Instagram, Facebook, Twitter or LinkedIn, much of our daily life seems to be spent checking out what others are doing.

complete article

9 Key Steps in Implementing an Effective Social Media Strategy
07/01/2019

One of the biggest challenges in implementing an effective social media marketing strategy is time.

When I ask people about their social media strategy for their business, I often get responses like:

complete article

Create RSS Feeds to Follow Instagram and Twitter Users Without an Account
06/28/2019

Wish you could follow a couple of Twitter or Instagram users, without setting up an account? Create an RSS feed for them.

RSS Hub is an open source project that creates RSS feeds from a wide variety of websites, including social media pages. You can install this on your own server, but it is not necessary for most users.

complete article

Apple, Luminary, Spotify, and the podcast wars to come
06/26/2019

The podcast wars are coming.

complete article

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