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RSS Blog & RSS News
How To Apply Social Selling To A Social Media Marketing Campaign

Traditional sales tactics have begun to shift thanks to social media networks. Social selling leverages social networks and gives salespeople the ability to connect directly with customers. In 2016, LinkedIn found that 90% of top-performing salespeople use social media as part of their sales strategy.

Social selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of social selling. Since these two concepts are so similar, many people confuse the two.

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48 Social Media Goals and Metrics to Measure the Success of Your Strategy

Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort?

The team from Social Success Marketing share the metrics you can, and should, track in this infographic.

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The Internet Archive is working to preserve public Google+ posts before it shuts down

Google is set to begin deleting data from its beleaguered social network, Google+ in April, but before that happens, the Internet Archive and the ArchiveTeam say that they are working to preserve public posts on the platform before they vanish forever.

In a post on Reddit, the sites announced that they had begun their efforts to archive the posts using scripts to capture and back up the data in an effort to preserve it. The teams say that their efforts will only encompass posts that are currently available to the public: they won’t be able to back up posts that are marked private or deleted.

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6 Facebook Messenger Tools to Help Scale Your Growth

Are you looking to maximize your use of Facebook Messenger within your digital marketing plan?

Whether you want to get more contacts, increase conversions or use automation to scale your growth, Facebook Messenger marketing tools can help - when used the right way.

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Why You Should Not Put All Your Focus on Only One Social Media Network

It happens here and there - Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what the heck is going on. Last week, we experienced this again, with both Instagram and Facebook going down for 10+ hours, and sparking panic among many brands and influencers who now rely on these platforms to generate income.

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How A Social Networks Failure Made This Community More Social

March 13, millions of Facebook and Instagram users turned to Twitter to express their exasperation about the social media networks massive failure.

While many users observations were farcical in nature, there are very real economic ramifications for two of the worlds largest social media networks being offline for a significant amount of time.

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How Mobile Phones Represent Your Social Network

Earlier, it had been proposed that, due to its social functions, the mobile phone has become associated with the meaning of social relationships. Mobile phones social function is clear. People use them to maintain relationships and to feel connected and closer to friends and family members. We wanted to test if the mental representation of a mobile phone is indeed associated with the mental representation of social relationships. We thus conducted an experiment where we primed the concept of mobile phone and then measured if it activated, that is, made social relationship-related thoughts more accessible.

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The Future of Education: How Cities Can Leverage Community Assets, Social Networks, and Personal Passions in Extending Their Learning Systems Beyond the Classroom

Schools can not do it all. We have known this for a long time, yet we often seem to deny this reality in policy and action. For decades we have piled expectations onto our schools, asking them to develop scholars, citizens, and workers and to provide for the academic, nutritional, social, and developmental needs of children. Schools, as critics are quick to point out, invariably fall short of these expectations.

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News about Volcanoes & Earthquakes as RSS feeds

Get updates about volcanoes & earthquakes as RSS feeds

What Is RSS, and How Can I Benefit From Using It?

In many ways, content on the internet is beautifully linked together and accessible, but despite the interconnectivity of it all we still frequently find ourselves visiting this site, then that site, then another site, all in an effort to check for updates and get the content we want. Thats not particular efficient and theres a much better way to go about it.

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Social Networks Unified Messaging

Facebook, it seems, has noticed. Last week, The New York Times reported that Facebook chief executive Mark Zuckerberg plans to unify Facebook Messenger, WhatsApp, and Instagram messaging on the backend of the services. This would make it possible for people relying on different flavors of Facebook apps to all gorge at the same messaging table. On the one hand, the move is truly Facebookian—just try to extricate yourself from Facebook, and it will try every which way to pull you back in. On the other hand, it makes sense for Facebook for a few reasons.

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With Social Media Disinformation, What — and Who — Should We Be Afraid Of?

As social medias influence over politics and elections has risen, so too has our collective anxiety about it. Over the last three years in particular, the use of megaplatforms like Facebook and Twitter as vectors for misinformation has been the subject of congressional hearings and not a few columns on the websites of some of our finer magazines. And as we gear up for elections in 2019 — and, assuming we make it through this year, in 2020 — the anxiety is gearing up, too. On Monday, in anticipation of the European Parliamentary elections in May, the Mozilla Foundation, an influential internet-advocacy non-profit, released an open letter to Facebook, co-signed by 32 civil rights and transparency groups, demanding that the social network implement measures designed to increase transparency, facilitate research, and combat misinformation.

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Rise and Fall of RSS

About a decade ago, the average internet user might well have heard of RSS. Really Simple Syndication, or Rich Site Summary—what the acronym stands for depends on who you ask—is a standard that websites and podcasts can use to offer a feed of content to their users, one easily understood by lots of different computer programs. Today, though RSS continues to power many applications on the web, it has become, for most people, an obscure technology.

The story of how this happened is really two stories. The first is a story about a broad vision for the web’s future that never quite came to fruition. The second is a story about how a collaborative effort to improve a popular standard devolved into one of the most contentious forks in the history of open-source software development.

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Amazon opens up Alexa store for anyone to create and publish custom skills

Amazon is now letting anyone create and publish Alexa skills into the Alexa skills store. Amazon first made it easy to create custom skills last year with its Alexa Skill Blueprints program, and it’s taking those custom responses and allowing them to be published in the store for everyone to download and use. There are currently more than 80,000 existing Alexa skills in the store, but todays announcement means the store will be growing significantly with user-generated custom skills.

Amazon is primarily aiming this new functionality at content creators, businesses, brands, and other organizations. Publications, local sports teams, YouTubers, and others will all be able to broadcast their latest updates by simply adding a recorded audio feed URL to a blueprint skill directly and then publishing it on the store.

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Throughout the book, McNamee, who was an early investor in Facebook and still holds shares in the company, discusses his early conversations with CEO Mark Zuckerberg and COO Sheryl Sandberg. In one exchange published by Axios, McNamee said that he advised Zuckerberg on not selling Facebook to Yahoo or Microsoft. Zuckerberg reportedly told him that one of those companies had already offered him $1 billion for the social network. Yahoo had indeed made the offer in 2006.

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Think Your Data Is Private Because You Are Not On Social Media? Think Again.

Just because you are not on Facebook or Twitter does not mean your data is safe from the social media giants or their prying algorithms. A study from the University of Vermont adds yet more evidence to the argument that your privacy is no longer in your hands, even if you abstain from social media.

Researchers from UVM's Department of Mathematics and Statistics published a paper in this week’s issue of the journal Nature Human Behaviour demonstrating that social media users not only generate substantial behavioral data about themselves but also about members of their social circle.

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How To Hustle Your Way To A Six-Figure Income As A Social Media Influencer

I am blessed to say that I get to wake up and live out my dreams each day, says social media influencer, comedian and actress Lala Milan. She creates content for many platforms, including Instagram, Facebook, Twitter, and YouTube, as well as various apps, doing almost all of the writing, filming, directing, and editing herself. This career has enabled her to generate a six-figure annual income and secured her celebrity bookings at events. Recently, it landed her a role on Boomerang, a TV series coming to BET in February 2019.

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How fake news is changing the internet

The tools we all use for knowledge, communication and business are being re-engineered to stop disinformation. Is our loss of control worth it?

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Loneliness Linked To Negative Social Media Experiences, Study Finds

We have been hearing more and more about loneliness, and the loneliness epidemic, in recent years, as research has stared to lay out both its causes and effects. There are likely many reasons for this increasing psychological/societal issue, but one that is almost certainly involved is our dependence on screens, and in particular social media. And a new study from the University of Pittsburgh and West Virginia University finds that social media use—or at least negative experiences on social—is linked to more feelings of social isolation, a.k.a. loneliness.

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12 Social Media Engagement KPIs That Matter

I say social media engagement metrics, what comes to your mind first?

Most likely it will be likes, comments, and shares.

While these certainly are high-level indicators of content engagement, and (presumably) the effectiveness of your social media efforts, they are far from the only metrics you should consider.

This section will help you understand the full spectrum of metrics available to you for evaluating your content and social media marketing, the meaning and importance of each, and how to use and improve them.

Few will need to keep track of all these metrics, so choose the mix that gives you the most valuable information.

complete article

50 percent of Facebook users could be fake, report claims

A long-running feud was thrust back into the spotlight today with a contentious report claiming that over half of Facebooks monthly active users are actually fake.  

The report, written by Facebook critic Aaron Greenspan, alleges that the social media giant has no way to accurately measure its true user base — or in other words, accounts that are matched up to real people — and that Facebooks reported metrics substantially overestimate the number of real monthly active users.

Notably, Greenspan is a former Harvard classmate of Facebook founder and CEO Mark Zuckerberg. I

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You Do Not Even Need to Be on Social Media, The Companies Still Have Data on You

We have all thought about it. Maybe it's time to flick Facebook. Terminate Twitter. Silence social for good, and just be a person again.

Sadly, if this dream of going off the grid is about reclaiming your lost privacy, that might not actually be possible, according to new research.

A new study by researchers at the University of Vermont shows that social media posts by people you're connected with can actually be used to predict your own future posts – and even more accurately than if your own previous posts were being mined for insights.

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Livemarks restores Live Bookmarks support in Firefox

Live Bookmarks combines Firefoxs bookmarking functionality with the dynamic nature of RSS feeds to create auto-updating bookmark folders that list all recent entries from RSS feeds.

The removal causes quite the issues for users who make use of the feature. Mozilla announced that it plans to export the list of feeds to an OPML file which the majority of RSS readers support.

While there are some alternatives that might work for some users, there was not a real solution to regain the functionality once it is removed.

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Is RSS Undead?

RSS died. Whether you blame Feedburner, or Google Reader, or Digg Reader last month, or any number of other product failures over the years, the humble protocol has managed to keep on trudging along despite all evidence that it is dead, dead, dead.

Now, with Facebooks  scandal over Cambridge Analytica, there is a whole new wave of commentators calling for RSS to be resuscitated.

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Microsoft Edge mobile browser will warn users about fake news

How do you spot a fake?

When users of Microsofts Edge mobile browser visit a news website with a dubious reputation, they will now get a warning to proceed with caution.

As spotted by The Guardian, Microsoft has partnered with the news watchdog organization NewsGuard to provide Edge users with more information about the news veracity of the site they are visiting.

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Aggregating Multiple GitHub Account RSS Feeds Into Single JSON API Feed

GitHub is the number one signal in my API world. The activity that occurs via GitHub is more important than anything I find across Twitter, Facebook, LinkedIn, and other social channels. Commits to repositories and the other social activity that occurs around coding projects are infinitely more valuable, and telling, regarding what a company is up to than the deliberate social media signals blasted out via other channels. I’m always working to dial in my monitoring of GitHub using the GitHub API, but also via the RSS feeds that are present on the public side of the platform.

I feel RSS is often overlooked as an API data source, but I find that RSS is not only alive and well in 2018, it is something that is actively used on many platforms.

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Excessive Social Media use Comparable to Drug Addiction

Excessive social media use has negative consequences that include the kind of risky decision-making associated with drug and gambling addicts, new research shows.  

Researchers at Michigan State University had 71 study participants take a survey gauging their Facebook dependence; it included questions about users feelings when unable to access the website, the influence Facebook has had on a users job or education, and attempts to quit.  

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Facebook, Mozilla, and others take on Indias proposed new social media regulations

Global social media and technology giants are gearing up to fight sweeping new rules proposed by the Indian government that would require them to actively regulate content in one of the world’s biggest Internet markets, sources close to the matter told Reuters.

The rules, proposed by the Information Technology ministry on Christmas Eve, would compel platforms such as Facebook, its messaging service WhatsApp and Twitter to remove unlawful content, such as anything that affected the sovereignty and integrity of India. This had to be done within 24 hours, the rules propose.

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Ways to be Smart on Social Media

This past year, many people deleted their social media accounts following revelations about privacy violations on social media platforms and other concerns related to hate speech.

As people adopt their resolutions for the year, it is likely that many more will reconsider their social media use.
However, as a scholar of social media and religion, I'd argue that rather than just stop using social media, people could use it to improve their overall well-being. Here are three ways to do so.

1. Be active
Studies have shown that there is a big difference between passive social media use and active use. Scrolling through a newsfeed and merely looking at what others have posted is considered passive social media use.

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Excessive Social Media use Could Lead to Poor Decision-Making

For many consumers, spending too much time on social media often happens subconsciously. We pick up our phones, and before long, hours have passed.

While many of us think nothing of the extra time spent scrolling on Facebook, Twitter, or Instagram, a new study conducted by researchers from Michigan State University found that too much time on social media can lead to bad decision-making.

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The Rise and Demise of RSS

About a decade ago, the average internet user might well have heard of RSS. Really Simple Syndication, or Rich Site Summary—what the acronym stands for depends on who you ask—is a standard that websites and podcasts can use to offer a feed of content to their users, one easily understood by lots of different computer programs. Today, though RSS continues to power many applications on the web, it has become, for most people, an obscure technology.

complete article

Spotify on the Importance of Podcasts, Personalization and Partnerships

AI plays a huge role in how Spotify delivers personalized playlists to users, so it's somewhat fitting that the companys new partnership with Microsoft is focused on messages about how AI can impact all aspects of life -- including education, healthcare and philanthropy. Those messages are going to be showing up in the Discover Weekly playlist for free users, the first time that Spotify has lets brands have full customization and control over advertising in that feed.

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Firefox 64 to drop built-in support for RSS, Atom feeds, says Mozilla

Firefox maker Mozilla will kill off support for RSS and Atom feeds in this December's release of Firefox 64.

Along with dropping RSS and Atom syndicated-feed support, Firefox 64 will no longer contain the Live Bookmarks feature for subscribing to RSS feeds, nor the feed-preview feature.

Instead of maintaining built-in RSS support, Mozilla believes users should install RSS-reader Firefox add-ons.

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It is Time for a RSS Reader Revival

The modern web contains no shortage of horrors, from ubiquitous ad trackers to all-consuming platforms to YouTube comments, generally. Unfortunately, there is no panacea for what ails this internet we have built. But anyone weary of black-box algorithms controlling what you see online at least has a respite, one that's been there all along but has often gone ignored. Tired of Twitter? Facebook fatigued? It's time to head back to RSS.

For many of you, that means finding a replacement for Digg Reader, which went the way of the ghost this month.

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11 Best Practices to Boost Landing Page Conversions with Video

When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb.

Your landing page videos may fail for several reasons.

Typically, this is because the videos on landing pages are:

Too long.
On the wrong section of the landing page.
Missing a key component (like a call-to-action).
Do not make these same mistakes!

This article will explain why landing page videos are so important, and share 11 landing page video best practices that will help increase conversions.

complete article

3 Ways to be Smart on Social Media

This past year, many people deleted their social media accounts following revelations about privacy violations on social media platforms and other concerns related to hate speech.

As people adopt their resolutions for the year, it is likely that many more will reconsider their social media use.

However, as a scholar of social media and religion, I would argue that rather than just stop using social media, people could use it to improve their overall well-being. Here are three ways to do so.

complete article

5 Predicted Social Media Trends for 2019

Hootsuite, the master of everything social, has released a report detailing its predictions for the future of social media trends in 2019, and it is a must-read. After surveying thousands of customers and consulting with several top-notch market research firms, Hootsuite has distilled some crucial information and understanding for every business owner, large and small.

The information they reviewed covers just about anything and everything one could think to ask about when it comes to social media, from the best way to channel customer service to big-picture ideas for customer relations overall. The top social media trends for 2019, then, can be understood very specifically, and very broadly.

complete article

Why RSS Still Beats Facebook and Twitter for Tracking News

One of the main reasons RSS is so beloved of news gatherers is that it catches everything a site publishes—not just the articles that have proved popular with other users, not just the articles from today, not just the articles that happened to be tweeted out while you were actually staring at Twitter. Everything.

In our age of information overload that might seem like a bad idea, but RSS also cuts out everything you don’t want to hear about.

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The IRS wants help scouring social media for clues on tax cheats

Entrepreneurs who are cheating taxes with online stores, beware: The IRS is looking for new ways to catch suspected tax cheats over social media.

Specifically, the IRS wants a new tool to help it check public social media feeds and websites for details on people already suspected of not complying with the tax code, the tax-collecting agency said in a Dec. 18 request for information from vendors.

Social media could provide investigators with a treasure trove of data, showing where taxpayers live, what they drive and what they are selling online. That data could be useful to the IRS as it tries to catch people cheating on their taxes — if the agency can figure out how to collect and use it without running afoul of its own internal rules.

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Pinterests Redesigned Feed May Drive More Referral Traffic

Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers web pages.

These updates can be found in the Following tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow.

By comparison, the main Pinterest feed contains a mix of pins from followed accounts as well as algorithmic recommendations.

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