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How To Build Your Podcast Audience By Guesting 02/27/2017

Podcasting is hard, time-consuming work, and it can be incredibly frustrating when your shiny new episode only gets a handful of downloads. There are many different strategies you can use to build your audience, but today we're going to focus on guest podcasting, which I will lovingly refer to as guesting. complete article

4 Ways to Master Social Media Etiquette in Sales 02/23/2017

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it is hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities, but also many questions. You may be wondering how to best navigate social networks with your sales prospecting goals in mind. complete article

How Social Media Went From Exciting To Ingrained In Our Lives 02/21/2017

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it is hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities, but also many questions. You may be wondering how to best navigate social networks with your sales prospecting goals in mind. complete article

The wrath of social media! Face-to-face conversation becoming a passé 02/19/2017

With social media substituting real-life communication, one-third of people communicate less face-to-face with their loved ones, a key factor for damaging relationships, a study has found. The findings showed that a significant third of people communicate less with their parents (31 per cent), children (33 per cent), partners (23 per cent) and friends (35 per cent) because they can see and communicate with them via social media. complete article

Making the most of social media 02/17/2017

Social media can be a great way to promote your MIT department, lab, center (DLC), or group and to engage with your audience. For those who are new to it, though, running multiple sites for outreach can be daunting. Jenny Fowler, the manager of social media strategy in MITs Communications Initiatives, shares some tips for those starting to build a social media presence. Which platform? The most popular platforms are Facebook, Twitter, and Instagram, with Snapchat on the rise. Fowler recommends Facebook for those new to social media. complete article

11 Content Marketing Hacks to Speed up Blogging Growth 02/15/2017

Writing a blog can be a rewarding way to reach out to your audience, and share your thoughts and knowledge on issues that are relevant to them. When used correctly, your blog posts can increase traffic to your website, and ultimately result in customer conversions. Of course, this all depends on your ability to get new people interested in your blog each day. If you can do this, your success is all but guaranteed. complete article

4 Simple Blogging Platforms You Should Know About 02/13/2017

Nowadays, creating a blog is a really easy thing to do, as there are services for all tastes and objectives. In addition, today’s major platforms offer numerous features, giving users the options to provide any kind of service. Among the many tips necessary to launch a successful blog, choosing the right platform is important. WordPress, Medium and other platforms are quite well-known, but there are several other free options you should know about. complete article

Guest Blogging: The Winning SEO Strategy Most Bloggers Miss 02/11/2017

Most of us think of Search Engine Optimization as a feat of technical wizardry, and it can be. From using proper keywords to using tools to automate publishing to social media, being tech savvy plays a big role in getting traffic. The mistake is forgetting that readers do not just have favorite blogs; they have their specific interests. Taking your content and commentary beyond your blog can help build authority and drive a lot of traffic your way. Thats where guest blog posts can be an effective tool. In 2014, Googles Matt Cutts declared guest blogging dead because it had become too spammy. So why do it? Because Google rewards quality, and a comprehensive, high-quality guest post that links back to your site is at least equally good for SEO as a great post on your own site. complete article

Online Tips from the Experts: To Blog or Not to Blog 02/09/2017

The key to your websites success is content, content, content. CONTENT IS KING, and you should always be adding and improving content on your site. Blogging is a simple way to strategically add practical content in your own voice strategically to resonate with your target clients/prospects. It is as easy as adding a section on your site called Blog, then just starting! complete article

How To Make Money With Your Business Blog 02/07/2017

No matter how popular your blog is, it won't make money if you do not monetize it. And even a well-designed and monetized blog can not make money if you do not know how to promote it. Too many recent posts on this topic have failed to point out that what works for the rich and famous is unlikely to work for your small business. When Neil Patel writes about how to create a blog and mentions that his site earns over $1 million dollars a year, I hope people realize that even when he did this with a brand-new blog, he is still the well-respected, world-famous Neil Patel. complete article

I Used Social Media and Blogging to Become Famous for Nothing 02/05/2017

In 2006, I set out to brand myself. I had an idea that I shared with the owner of the small company at which I was employed. I called it Publish or Perish, and despite the lack of originality, the idea was simple, but purposeful: We needed to elevate the name recognition of our company -- quickly. The company had made a fortune working with a niche client, but unwisely, it chose to fly under the competitions radar. In other words, it did the opposite of marketing for fear that if competitors knew how much money it was making from this niche client, it would face stiffer competition. complete article

Is Social Media Leading to Tired Students? 02/03/2017

Teens spend more time in front of screens than they do sleeping. According to a 2015 report by Common Sense Media, teens spend upwards of 9 hours a day consuming media on screens. And while the National Sleep Foundation recommends that teenagers get a 9 and 1/2 hours of sleep each night, the average American teenager sleeps around 7 hours each day. A lack of proper sleep has been connected with reduced cognitive functions and lower academic performance. Teens may be tired because instead of sleeping soundly they are sleeping with their smartphones. complete article

20 New Year’s Resolutions for News, Journalism and Social Media 02/01/2017

1. Avoid use of headlines and writing of tweets that misrepresent and/or oversimplify the content of linked-to articles. Headlines matter as they frame the stories for users. 2. Call racism racism. 3. Call sexism sexism. 4. Call terrorism terrorism, and be consistent in the use of the term regardless of the ethnicity, religion, national origin and ideological motivation(s) of the perpetrator(s). complete article

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